SoldSmartly

About Us

At SoldSmartly™ we’re dedicated to providing homeowners with smarter, faster, and more flexible ways to sell their properties without the traditional hassles and roadblocks. Our mission is to help sellers unlock the true value of their homes, all while offering a stress-free experience that allows them to move forward on their terms. Whether you’re dealing with repairs, foreclosure, or simply need to sell quickly, we offer tailored solutions that turn challenges into opportunities, providing win-win outcomes for homeowners while simplifying the selling process for them.

Our Story

From High Interest Rates to Modern Solutions

The foundation of SoldSmartly™ was built upon years of experience in the real estate and lending industries. In the 1990s, during a time when mortgage rates soared and equity was scarce, I saw first-hand how creative financing solutions could create win-win situations for both sellers and buyers. It was a market downturn, yet those innovative solutions allowed homeowners to sell quickly and fairly, bypassing the slow and uncertain processes of traditional real estate.

Fast forward to today, and we face similar challenges in the market—high interest rates, unpredictable buyer financing, and unforeseen seller hardships. But unlike many traditional solutions, SoldSmartly™ offers a modernized approach that combines the best elements of traditional sales and creative financing, allowing sellers to maximize their profits while avoiding the typical drawbacks of traditional listings or investor offers.

As someone who’s spent decades in the mortgage and real estate industry, I bring a wealth of expertise in structuring deals, working with homeowners to solve their unique challenges. Our SoldSmartly Advantage™ makes the process simpler and accessible for everyday sellers, offering flexible solutions that aren’t available anywhere else on the market.

What Makes SoldSmartly™ Unique?

At SoldSmartly™, we're problem-solvers first. We recognize that each seller’s situation is different, and that's why we offer flexible, customized solutions that go beyond what traditional agents and investors offer. We’ve taken what used to be complex, investor-only strategies—like seller financing and creative deal structures—and brought them into the mainstream for homeowners to take advantage of.

What sets us apart from traditional agents or investors is that we’re not just focused on a quick sale—we’re focused on finding the best solution for you, tailored to your needs. SoldSmartly™ combines the speed of investor offers with the flexibility of a traditional sale, allowing us to give you a competitive price while still providing a fast, secure, and hassle-free experience.

From Founder to Solution Provider

The Story Behind SoldSmartly™

I’m Tom, the founder of SoldSmartly™, and I’ve spent over 30 years in the real estate and mortgage lending industries. Over the years, I’ve had the privilege of building multiple successful mortgage companies, including one ranked #147 in Inc. 500 for the fastest-growing private companies. I’ve been featured in Forbes and recognized three times in the San Diego Business Journal's Top 10 Fastest Growing Companies.

Throughout my career, I’ve personally bought and sold countless properties, leveraging the same strategies that make up the SoldSmartly Advantage™. These proven methods have consistently helped homeowners maximize their sales and avoid common pitfalls. My experience in both mortgage lending and real estate investing has given me a deep understanding of the challenges homeowners face and the best ways to solve them.

At SoldSmartly™ we treat every client with the same level of care and dedication, offering personalized, client-first solutions that truly make a difference.

Our Core Values

At SoldSmartly™ we operate with integrity, transparency, and a client-first approach. Our focus is always on providing the best solution for you—whether that means purchasing your property as-is, eliminating the stress of repairs, commissions, and showings, or simply offering sound advice and options to help resolve your situation. We believe in clear communication, straightforward agreements, and prioritizing our clients’ needs in every transaction.

We understand that selling your home is a major decision, and we are committed to making the process as smooth, fast, and secure as possible—without compromising on the outcome.

Our Commitment to You

Confidence, Clarity, and a Better Way to Sell

After reading our "About Us" section, we want you to feel confident, assured, and excited about the possibilities with SoldSmartly™. We want you to know that you are working with experienced professionals who genuinely care about your needs and are focused on delivering the best results for you. Whether you're facing foreclosure, dealing with a difficult personal situation, or just seeking a faster, more efficient alternative to traditional real estate sales, SoldSmartly™ is here to help you achieve a win-win outcome.

Why We Do What We Do

Making a Real Difference for Homeowners

At SoldSmartly™, creating true win-win situations for homeowners is at the heart of everything we do. We take pride in knowing that we’ve solved a problem for someone, whether it's helping them avoid foreclosure, selling quickly during a life transition, or getting a fair price without the stress of traditional selling. Our work isn’t just transactional—it’s about making a meaningful difference in people’s lives by offering solutions that fit each unique situation.